The numbers game

Amazon has been all over the headlines this week, courtesy of its intriguing $99 Fire TV capsule console. From hiring talent like Portal's Kim Swift and Far Cry 2's Clint Hocking, to buying Killer Instinct studio Double Helix and securing versions of The Walking Dead and Minecraft, as a tech company Amazon has been making all the right noises. It clearly takes gaming seriously.Yet at the same time, as a retailer, it's just taken a ...