Valve to allow developers to set their own Steam discounts
Valve are giving developer the ability to set discounts and sales periods for the titles that they have published on Steam.
The news was initially leaked by a developer on Reddit and later confirmed by Valve's PR boss Doug Lombardi. He stated, "As with the addition of a 'Recently Updated' section to Steam, this is another effort to shorten the distance between developers and customers.”
“This new Steamworks tool allows developers to configure discounts for their own products,on their own schedules,” he continued. “ They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products."
Developers will have the ability to opt in or out of Steam's own week-long sales up to two months ahead of time and can also create their own sales up to two weeks long with at least two months notice.
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