MTV to air games awards?

Could it be?
Apparently, the National Network, MTV to you and me, could well be planning a star-studded games award show to air in 2003. Along similar lines to the well-established MTV awards, this TV event would be the games industry's first high-profile televised award ceremony. Details are sketchy, but apparently the decision was taken by the network to cash-in on the remarkably similar demographic of gaming audiences, to their existing music fans. More on this as we get it.
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