In a cheeky little interview with website GameSpot, Live marketing boss has dismissed the Online service as a 'knockoff' of Xbox Live, dismissing the new details emerging from last week's Gamer's Day event as demonstrating little new or inventive.

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"We're flattered that we've created a service that is breeding yet another knockoff", Greenberg added cheekily, questioning the originality of Sony's offering, whilst defending the fact that Gold requires a subscription while PS3 Online will be free. "We will compete with them in the same way we have for the last four years by out-innovating and focusing on community, value, and the content that gamers want. They offered basic free matchmaking on the PS2, and from what we can tell, their story has not evolved much," the marketing big cheese explained.

Last week saw a raft of new details emerging on Sony's service, which will include match-making, chat, internet browsing and a store from the launch of the new console. Greenberg, meanwhile, revealed that news on the Xbox 360's Dashboard Autumn update would be forthcoming soon... with much excitement expected, naturally. We'll keep you posted.

By Luke Guttridge