News

MTV nab Guitar Hero developer

175 million USD deal completed

Harmonix, the developer behind the inspired Guitar Hero series, has been bought out by MTV in a deal worth a reported 175 million USD. MTV have of course dabbled in games in the past, but this is the television network's most significant foray yet - underlining their determination to gain more of a foothold in the business.

"The acquisition of Harmonix will deepen MTV's connection to its audience via online, mobile and console music gaming, and expand the relationship with both labels and artists through the creation of games based on classic songs as well as future album releases," beamed Christina Norman, president of the music channel.

Previously, Harmonix and MTV have worked together in promotional activities, so a stronger link-up still is obviously regarded by both parties as a good fit. "Harmonix is an innovator in giving audiences new and dynamic ways to interact with music, and I couldn't be more excited to welcome the company into MTV Networks' strong portfolio of multi-platform brands," added MTV Networks boss Judy McGrath.

"We look forward to continuing to create innovative ways for people to enjoy music," concluded a comment from Alex Rigopulos, Harmonix chief. More on this as we get it.

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