PS3 News

PS3 Online to benefit developers

Hight promises innovation and opportunity...

As well as making life easier for Sony and publishers, Sony reckon that the online service set to launch with the PS3 will also offer benefits to developers. Sony external production director John Hight told that the system will allow titles to be sold and downloaded via the net, therefore making global markets easier to tap as well as more 'remote' markets. More over, Hight spoke of the system 'eliminating inventory risk' (no boxes to shift and fret over), as well as helping combat piracy and 'used game sales' (Sony, as we know already, aren't a fan of this).

All in all, Hight wanted to highlight that the online system "will lower the barriers of entry for new developers," adding "we can try out new ideas in a low risk, quick feedback environment."

Hight explained that Sony are creating numerous downloadable games in-house to be sold via the service, unlike MS who prefer to work with third-parties, whilst they are also open to external developers' efforts too. "We're looking for fresh, new ideas that fully exploit the power of PlayStation 3," the executive explained. "Our first party projects are all unique to PS3. Some of our games, by virtue of their design and hardware demands, simply couldn't work on Xbox 360."

The Sony E-Distribution Initiative aims to foster titles to be sold exclusively via the net, and as numerous parties are already acknowledging, online distribution is rapidly emerging as the games retail choice of the future. More soon.

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