MS comment on PS3 plans
Shane Kim, a senior chief behind the Xbox 360 at Microsoft, has told OXM.co.uk that Sony's recently unveiled plans for the launch of the PS3 won't change a thing at their end. "For us, Sony's announcement doesn't change anything. We've had a very clear strategy for a long time now and we're not going to change that. We're not going to react to anything that they do," Kim assured the online magazine. Kim did however concede that Microsoft have one or two tricks up their sleeve, strategically planned in attempt to give Redmond the edge in the next-gen console war, but Kim promised that Microsoft were generally focussed on outdoing Sony by focussing on their own product, not the PS3.
"They said they'll launch worldwide? We'll see if they can pull it off. It's very challenging," Kim commented on Sony's plan to launch the PS3 worldwide in November. He also added, confidently, that Microsoft are prepared to take advantage of any failings with the PS3's launch, pointing out that Microsoft have very nearly put their launch shortages behind them, and they are now looking to further broaden the range of titles on the 360 as well as improve the service they offer in other ways too. We'll keep you posted on all the latest industry tittle-tattle.