Coke sponsoring League Of Legends Challenger Series instead of the Super Bowl
Coca Cola has been explaining their reasons for opting to sponsor the League Of Legends Challenger Series instead of this year's Super Bowl.
Basically, Coke's head of gaming Matt Wolf explained that it's all down to demographics. While the Super Bowl may claim over 100 million viewers they reckon that they'll hit more of their target 17-30 males demographic partnering with Riot Games' all conquering MOBA's pro event.
He said, “The Super Bowl is a massively viewed event with 111+ million viewers every time it happens. But when you start to layer on a gender and certain age split that we're very interested in, it comes pretty far down.”
“An audience [like] that Riot has created has actually eclipsed it several fold,” Wolf added. “Viewership is growing in such an amazing way, and unless you're in the games sphere it just doesn't resonate.”