Prices cut as next-gen nears
The effect of the next-generation onslaught is already being keenly felt, it would seem, with EA having reportedly cut the prices of several 'current' generation games stateside. Recent releases such as NBA Live 06, SSX On Tour, Burnout Revenge and Marvel Nemesis have been discounted amid falling sales, reports US games site GameSpot.com. Traditionally, games released for current generation platforms have always benefited from price cuts as next-generation games begin hitting shelves. One research firm has suggested that sales are now in rapid decline as gamers ready themselves for the new platform, and given the mass interest in the new console particularly stateside, this is perhaps unsurprising.
Most of the EA games in question saw about 10 USD cut off their recommended retail prices, whilst Marvel Nemesis: Rise of the Imperfects was slashed a whopping 20 USD from 49.99 to 29.99. The PSP version of Need for Speed will also receive a budget 29.99 pricing, despite the fact that the Xbox 360 does not impact the handheld as it does other consoles. Experts are predicting that EA will further cut prices upon the actual launch of the 360, especially on titles available on both the new and old systems, such as Madden, FIFA, et al. More as we get it on this.