I just received word of a rather fascinating that may be of interest to anyone who enjoys playing games, or works in the games industry. It’s called the Fairplay Campaign, and it aims to force the games to reduce prices for the good of the consumer, and, they argue, the business as a whole.

Under £20 is their target figure for a new game, a massive drop from the more common £45 or so. The campaign will take a variety of forms, including a boycott on games purchases (between the 1st and 8th of December), which hopes to make those in the industry with power take note. The Fair Play Campaign accuses manufacturers like Sony, and Microsoft, of being the main culprits driving high prices as a result of their large licence fees for launching games on their platforms (typically, it says, £8-9 of the total cost of a new game).

An petition is also available for those interested, and more information on it all can be sought here.

By Luke Guttridge