Respawn: Lack of single-player makes Titanfall hard to market
Respawn Entertainment has bee stressing just how difficult it has been to market their debut title Titanfall due to its lack of single player mode.
Of course the game does include some of those epic single-player-style moments due to the way Respawn has designed the game, although the game really needs to be played for gamers to understand what it's all about. Producer Drew McCoy took to gamer forum NeoGAF to explain a bit more about the game.
“Its actually been really tough trying to accurately market Titanfall,” McCoy began. “If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.”
“Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game,” he went on. “Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”
“It's also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game,” McCoy added.
Titanfall will be released on PC, Xbox One and Xbox 360 on March 11th in North America and March 14th in Europe.