PlayFirst courts casual gamers
PlayFirst, a brand new gaming firm, revealed its statement of intent yesterday, announcing that they plan to tap underserved markets via a new method of games publishing online. The target audience for PlayFirst is reportedly women and younger kids, demographics traditionally over-looked by publishers - whom PlayFirst believe offer enormous potential. The downloadable games firm has $5 million in funding to commence operations and is being headed by Brad Edelman, Jason Rubinstein, and John Welch (of Macromedia, Ubisoft and Shockwave respectively).
"We're going beyond the hardcore gamer," Welch commented. "We want to reach families, women, and new audiences with games that are easy to play and fun." The first spate of online games from PlayFirst are expected later this year, we look forward to seeing how different their wares prove to be.
- Darth Revan to make a return in Star Wars: The Old Republic
- Quake Live arrives on Steam
- Survivor mode to bring lots of extra content for Alien: Isolation
- Microsoft to release a special version of the Xbox One controller for PC
- Don't be fooled by the violins and sunflowers, The Evil Within's TGS trailer is scary
- 2K Games revives the NHL 2K franchise for mobiles
- Sledgehammer bringing a touch of Dead Space's immersive design to Call Of Duty: Advanced Warfare
- 343 on the absence of Halo 3: ODST and Halo: Reach from the Master Chief Collection: We ran out of disc space
- Latest PS3 update for Minecraft adds save transfer to PS4 support, Vita version still in testing