Free-to-play and triple-A can co-exist on consoles says EA's Soderlund
EA's Patrick Soderlund has been talking about free-to-play and how he believes it will evolve on consoles.
Soderlund stressed the differences between the mobile market where free-to-play is now a dominant force and consoles where triple-A is still king explaining that consoles will probably end up with a more balanced market.
“Only 18 months ago, most mobile games were full game downloads. Now I’d say 90 per cent are freemium. That change happened very quickly. Whether that will happen on the consoles I don’t know,” he began. "I still think the console market is different to the mobile market. Mobile games are much cheaper. It’s like film. YouTube is free, but to see Gravity at the cinema, it will cost you money. One does not remove the other one.”
“Will console games be free-to-play going forward?” Soderlund continued. “There will be some games that will be free-to-play but I also think that they will be different in nature to full games. I think a lot of people prefer to pay for the full game and get access to everything. And I wouldn’t use the word free-to-play - they are not free.”
“I think all these business models will co-exist. Some prefer to pay 60 USD and get the full experience,” he concluded. “Sometimes when I play freemium games on mobile I feel ‘these guys just want more money.’ When I pay 60 USD for Battlefield, I know what I am getting. And I think there are players that prefer that. And it’s not a case of one or another, they can both exist and there may be hybrids too.”
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