Microsoft still experimenting with microtransactions
Phil Spencer has been explaining a little bit more about Microsoft's approach to microtransactions in the light of the backlash over their inclusion in Ryse and Forza 5.
The boss of Microsoft Studios explained that they are still exploring the possibilities of microtransactions although he did explain that so called 'pay to win' microtransactions strategies are a no go for them.
"We're still learning,” Spencer explained. “I want to be able to learn from what we put in so let's make sure we are crafting the game and the analytics so we can see what the consumers – the gamers – like and don't – if you assume buying habits are a reflection of what people like so that we can craft the experience better for the gamer.”
He continued, "It's easy to say something like, 'I'll never allow somebody to buy the win of the game, I won't let them buy victory,' but that's kind of a trite answer. I'd say, 'Yeah, I guess I have that line, that [we wouldn't have] "Pay five bucks and get 1000 achievements" or something stupid like that.' I'm always pushing against that.”
“But, in reality, that's not what the gamers are looking for. They're usually looking for customization and their gameplay style opening up," he added.