E3 2004 a winner
The Entertainment Software Association organised E3 event held in LA nearly two weeks ago has been widely acknowledged as one of the best expo's to date, the show garnering several awards. The Exhibit Surveys award for "highest buying power" recognises the number of attendees who'll purchase the products on display, whilst the International Association of Exhibit Managers (IAEM) awarded three gongs: best show daily, best overall website, and best email promotional campaign.
TradeShow Week Magazine also stated that E3 was the thirty-first largest event of its kind in the USA, in their "Tradeshow 200" listing. "E3Expo management works hard to ensure that the show delivers maximum value for its exhibitors, and we are thrilled to receive the Exhibit Surveys award, validating our efforts to offer E3Expo exhibitors the highest quality attendee base with which to conduct the business of games," gushed ESA president Douglas Lowenstein. "We appreciate the recognition by both Exhibit Surveys and the IAEM, and will continue to strive to make E3Expo the best trade show on earth for both exhibitors and attendees."
Apparently, the tenth anniversary E3 attracted some 65,000 attendees from across the globe, to witness 400 exhibitors. Not bad, eh?
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