News

DICE: Bad Company's humour is too niche to be mass market

Comedy spin-off series to remain on the back-burner for now

DICE has revealed their reasons for leaving the Bad Company series on the back-burner for now.

Apparently the series' sense of humour has created some animosity in the Battlefield community and as a result DICE feels that it has become too niche to have a mass market appeal.

Battlefield's creative director, Lars Gustavsson said,“When we did the original Bad Company and the sequel, we got a lot of criticism. Why would I play this? It’s not a serious shooter, I don’t care about this. I want a serious shooter with a more hard-boiled angle. And we thought it was fun! We loved it, we thought it was a great game. The narrative was amazing and the characters were amazing.” DICE: Bad Company's humour is too niche to be mass market

“So it’s not that we’ve buried the crew,” he went on, “so to speak. But it is true that for some reason if you want to make a game for the masses, you need to be more neutral when it comes to things like humour, because humour is very personal. Some people love it, some people hate it.”

Given Battlefield's current popularity it might be a while before we see another Bad Company game.

Thanks OXM.