American McGee apologises for EA marketing comments
American McGee has made an apology to EA for comments made on the way they marketed McGee's last retail release Alice: The Madness Returns.
The Spicy Horse boss stated that he made a bad choice of words in his recent AMA session of Reddit and regrets describing the Alice marketing campaign as trickery.
"'Tricked' is the wrong word. I take that back," McGee began. "Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn't trick customers into buying things. They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they'd have been crushed by their competitors long ago and you'd be playing Madden Football from Activision or Atari or something."
He continued, "I've got (well, had) a good relationship with EA. They helped put my name on the map. They funded two of my favourite creations. And they helped me bring strikingly original content to a gaming world that often seems dominated by bullets and boobs. I can't and don't fully fault them or their marketing for whatever the Alice games might or might not have done sales-wise."
He explained that he had received more than a few 'p**sed messages' from EA on his comments although EA has not chosen to comment publicly on the matter.