Nintendo to sell the Wii U at a loss
Nintendo president Satoru Iwata has revealed that they will be selling each Wii U console at a loss.
Iwata-san revealed the news to investors explaining that they had deliberately done so to make be able to market the new machine at a more attractive price point which in the UK ranges between 250 GBP and 360 GBP depending on the bundle.
He said, "In addition to the yen's continuous appreciation, the Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost, we selected one that consumers would consider to be reasonable. "
"In this first half of the term before the launch of the Wii U, we were not able to make a profit on software for the system while we had to book a loss on the hardware, which is currently in production and will be sold below cost. Our loss has therefore widened during the second quarter in spite of bringing the Nintendo 3DS hardware back to profitability," added Iwata-san.
the Wii U is set to launch in the UK on November the 30th.