Remember Me dev reckons now is the perfect time for new IP
The creative director behind the new memory-altering action title Remember Me believes that now is exactly the right time to release new IP.
Jean-Maxime Moris of French studio Dontnod believes that contrary to the conventional wisdom of the industry now is the best time to release a new IP as long as it is something fresh and new.
He explained, "[...]The install base of the PS3 and the Xbox 360 has never been so big, and if you have something that's new enough, that's fresh enough, and interesting enough, you've never been able to sell it to as many people as now."
His comments were in response to remarks made by EA Labels boss Frank Gibeau where he stated that new IPs were much better suited to launching at the beginning of a console cycle because "by having your game, your new IP launch at the beginning of that new cycle, it's going to be easier to integrate into that cycle."
There are arguments for both sides with Ubisoft subscribing to Gibeau's way of thinking despite experiencing considerable success at the tail end of the last console generation with Gearbox's Brothers In Arms series.
On Moris' side of the argument, Brothers In Arms' success is used by Gearbox boss Randy Pitchford uses to illustrate that it doesn't matter when in the console cycle a new IP is released.