Left 4 Dead series has sold over 12 million copies
Valve's Chet Faliszek has revealed just how well their Left 4 Dead series has done.
Faliszek explained that their unique co-op zombie survival series has managed to sell more than 12 million copies across the life of the series to highlight how their approach to promoting their titles is paying off for them.
He said, "Telling people a game is great will sell one extra copy. Letting people play the game - Left 4 Dead is a good example - is much better. All of our pre-release stuff is designed to just let people play it. We just let the game speak for itself because the Internet has made this thing where, you can't pull the wool over people's eyes any more. They're going to know you're hyping. But when a game does really well at pre-release, they're going to know that you're not just talking a bunch of PR crap. I mean, the Left 4 Dead series has now sold over 12 million copies."
Left 4 Dead hit PC and Xbox 360 in 2008 with Left 4 Dead 2 arriving on both platforms just one year later. Left 4 Dead 2 is also set to become the first Linux-compatible Steam game.