Torchlight 2 to release at 20 USD
Runic Games has been talking about the thinking behind the pricing for their eagerly-awaited dungeon-crawling sequel Torchlight 2.
Max Schaefer, CEO of Runic Games explained that they make just as much money selling at 20 USD on Steam as they do shipping a boxed product at retail for 60 USD. With that in mind selling at 20 USD on Steam just makes more sense for both Runic and their consumers and he stressed that Torchlight 2 will be more than worth it.
"Back in the day, when we would sell a 60-dollar box, by the time the money came back to us, it would be maybe 14 dollars a copy," Schaefer explained. "And that's what we get nowadays on Steam, selling a digital download version for 20 USD. So from our perspective, we're as viable and as profitable as an independent developer used to be selling 60 USD boxes."
He added, "We're bypassing the publisher and box distribution and that lets us bring a 60 USD game to people for 20 USD. We don't want people to look at Torchlight as a cheap game, because we think it's competitive with anything out there. But we like the idea that were at this price. It sets us apart a little bit. We also want people to buy a Runic Games product without even thinking about it, because they know it's always a good value."
Torchlight 2 is due for release on Steam on September the 20th.