Sony: Our walls are coming down
The boss of PlayStation Europe, Jim Ryan has been Sony's evolving attitude to being a platform holder and what that means for their future.
Sony are being much more bold than either Microsoft or Nintendo in their attitudes to free-to-play gaming, MMOs and even cross-platform functionality. What has began with making DC Universe Online a free-to-play game and opening PSN up to cross platform play through Steam with Portal 2 has now changed the way Sony views their platforms.
"It's definitely the case that the old model of these very siloed platforms is breaking down a bit," Ryan began. "And it is function of now having proper connected devices. PS2 was not a connected device. PSP was not really a proper connected device. PS3 is and PS Vita most definitely is. So we have the ability now to have devices talk to each other."
"There are obviously lots of people, whether it is on a tablet or a smartphone, playing games. Sorts of people who a number of years ago were simply not doing that. We see it a real opportunity to take that constituency and offer them a PlayStation experience, whether that is with an emulated virtual dual shock, or whether it is the use of PSN functionality, which will come in the future," he added on mobile gaming.
"We think there is a great opportunity to offer consumers a place where they will be assured of a certain level of quality of android game, presented with a gaming format that is similar to what they've experienced in the past," Ryan continued. "This is new ground for us. It didn't seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules. We are having to reset a lot of our thinking. And I am enjoying that. But it is a challenge, because we've been pushing PS1, PS2 and PS3, basically the same way, and then all of a sudden we are like 'You have to forget that and think differently'."
He concluded, "It is great that the industry evolves and goes in different directions. No entertainment industry can just carry on the way it was. For our industry to thrive and prosper it has to evolve and it has to innovate."