Capcom had to put their hat in the ring for Remember Me
Europe and UK marketing boss for Capcom, Mark Pattinson has been talking about just how enthusiastic they were to get their hands on Remember Me.
Remember Me first attracted attention at gamescom 2011 and had a fair few suitors when Capcom laid their eyes on Dontnod's memory-erasure action adventure.
Pattinson explained their enthusiasm saying, "I was searching on the internet at the time and saw some of this concept art. And I was taken aback. So we took a trip over to Paris and it all happened very quickly. There were a number of very high profile publishers looking at it at the time and in fact there were deals waiting to be signed when we arrived. Capcom is not usually that quick to make decisions, but as soon as we saw this we had to put our hat in the ring."
He continued, "For any new IP, particularly this late in the cycle, you are going to have to overindex in terms of the spend. It is something we see a long-term future in and we will invest appropriately. All the market research will tell you that new IP doesn't work this late on in the hardware cycle, because consumers are supposed to be preparing themselves for next-gen. But it was evident at E3 that those companies that 'won' were the ones that tried something a little different. Consumers are looking for something new."
Remember Me is due out in May of 2013 on PlayStation 3 and Xbox 360.