Ubisoft: New consoles aid creativity

Yves Guillemot eager for new console hardware

Ubisoft is eager to get their hands on a new generation of consoles and they have already put their full support behind the Wii U.

Yves Guillemot, CEO of Ubisoft believes that while the longer console cycle this time out may have saved money for platform holders third parties have been penalised and creativity has been stifled.

He said, "What we missed was a new console every five years. We have been penalized by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."

"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," Guillemot continued. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best. ... At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."

The Ubi CEO concluded, "If you can't take risks because people don't buy, you don't innovate. And if you don't innovate, customers get bored."

It has been rumoured that Sony and Microsoft will announce their next generation of home hardware some time next year and Nintendo's Wii U will be released in time for Christmas.

Thanks Gamasutra.

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