EA: Star Wars: The Old Republic will be around in ten years
EA has absolute confidence in BioWare's first throw of the MMO dice, Star Wars: The Old Republic.
The boss of EA Labels Frank Gibeau has stated that they are fully committed to their latest MMO effort and are also feeling very positive about their free trial programme allowing players to get enough of a taste of the game to see it they want to invest the monthly subscription or not.
"[We want to give them] an opportunity to try and it and say, 'You know, I really do like this. I'm going to make that commitment'," Gibeau said. "MMOs, obviously, are a big commitment of time and money and so giving people an opportunity to access it for free, try it, we found in our telemetry and our experiments is a really good strategy and a good tactic. We're going to do that."
He continued, "We also announced a... mass amount of content that's coming for the service, so we're going to be in the Star Wars business for ten years, who knows? We're still publishing Ultima Online for seventeen years. So we're definitely going to be in the Star Wars business for a long time and if the business changes in accordance with how the market is reacting, then that's just good process for us since we're trying to create the best possible service for our gamers."