Nintendo promises a pleasant surprise over Wii U pricing
True to their word, Nintendo did not announce any details of release dates and pricing for the Wii U at this year's E3.
Boss of Nintendo Of America, Reggie Fils-Aime did dangle the carrot of hope for The Wii U to launch at a fairly reasonable price.
"Nintendo believes in being a mass market product," he said. "So, unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that's going to represent an ongoing great value."
He continued stressing Nintendo's commitment to value, "You look at the Wii; Wii stayed at 250 USD for a really long time, and so we're going to give that same level of thought to the Wii U. How do we launch at a value that we're going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we're managing the value equation."
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