Sony plays down talk of a PS Vita price cut
Sony has empatically refused any suggestions that the PS Vita should receive a price cut in the near future.
Sony Worldwide Studios boss Shuhei Yoshida said at E3 that this year was "absolutely" too early for a price cut on their fledgling HD handheld.
He began, "From the value for money standpoint, we think we have a good price for what the system is. Our priority is to achieve the potential through more games and services."
"Of course people who are looking to buy are also talking about the price of PS Vita," Yoshida continued, "especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system."