Brand new IP revealed Watch Dogs
Ubisoft probably had the biggest reveal of E3 so far with the unveiling of a brand new IP called Watch Dogs.
Watch Dogs is based on the fear that computers and the information gained from our use of them can expose our whole lives to other people.
From the gameplay demo it looks like a thriller preying on fear of the surveillance society modern Assassin's Creed crossed with elements of Splinter Cell.
Much of the player's modern tools will be accessed from his rather advanced smartphone including comms jamming and hacking controlling traffic lights and working through crowds to find targets using their own technology against them.
Ubisoft's creative director Jason Morin said, "Watch Dogs goes beyond the limits of todays open-world games by giving players the ability to control an entire city. In Watch Dogs, anything connected to the city's Central Operating System becomes a weapon. By pushing the boundaries, we can provide players with action and access to information on a scale thats never been seen in a video game before."