EA pinches UFC from THQ...

EA wins out in the cage against THQ by TKO

UFC president Dana White appeared on stage at EA's E3 press conference to announce a brand new partnership.

EA has signed a new multi-year deal to produce UFC games pinching the rights from THQ who have produced several critically acclaimed UFC titles.

The license will pass to EA from today but THQ will be allowed to continue to publish existing titles until March 31st 2013.

White said,"Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed series. We want to thank them for their stewardship of our brand. We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space."

E3 Trailer