Nintendo's not good at competition says Satoru Iwata
Nintendo's president, Satoru Iwata has been talking about the business and how they feel that they are not good at direct competition.
With reference to the late former president Hiroshi Yamauchi, he explained that failure is not something that worries Nintendo too much as long as they learn the right lessons.
Speaking at B Dash Camp in Osaka Iwata-san said, "When we talk about Nintendo we cannot ignore (former president) Hiroshi Yamauchi who just recently passed away. He always said that if you have failure, you don’t need to be too concerned. You always have good things and bad, and this reflects the history of Nintendo."
"If you do the same thing as others,” he went on, “it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market."