Take-Two CEO not too optimistic about THQ's future
CEO of Take-Two Strauss Zelnick has been less than positive about the future for competitor THQ.
Zelnick gave his business assessment of THQ's prospects at the MIT business in gaming conference saying that they probably wouldn't last another six months.
He was a little more comprehensive in his assessment though saying, "THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that."
"Quality really, really, really matters," continued Zelnick. "THQ has had some good games, but their quality... hasn't measured up. Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small. THQ won't be around in six months."
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