Things need to change at Sony says Hirai

New CEO faces his biggest challenge yet - saving Sony

The man who revived the fortunes of the PlayStation brand claims he will have an even bigger task ahead of him when he takes over from Sir Howard Stringer as CEO of Sony.

Kaz Hirai, the man who is soon to be king at Sony, believes that the Japanese electronics giant needs to seriously change its ways if it is to survive in the current climate.

Hirai told the Wall St Journal, "I don't think everybody [at Sony is yet on board with the changes], but I think people are coming around to the idea that if we don't turn this around, we could be sitting in some serious trouble."

He added, "I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not."

Hirai becomes the new president and CEO of Sony on the 1st of April. He concluded, "It's one issue after another. I feel like 'Holy s**t, now what?'"

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