Sony's has played down rumours that they will be revealing their next generation of home console at this year's E3.

Hirai was responding to rumours that emerged last week that both and would be revealing their new home consoles at E3 in June in part to steal the U's thunder.

He expanded on that saying: "I've always said a 10-year life cycle for PS3, and there is no reason to go away from that."

Rumours of a have floating around for a while now but it might be reasonable to assume that Sony may avoid any announcements this year to concentrate on making a success of the PS Vita.

Thanks Develop Online.

By Ewan Aiton