EA believes Battlefield 3 has taken a bite out of Modern Warfare 3
EA COO Peter Moore has stated that they fully believe that Battlefield 3 has taken some share of the military shooter market away from Call of Duty: Modern Warfare 3.
Moore explained that, from EA's figures, if they haven't taken a bite out of Call of Duty's market share with Battlefield 3 then they have helped to grow the audience for military shooters instead. Either way it's a bit of a win-win situation.
He said: "I'm not sure that we didn't steal any share. To your point, it's early days and we're only a month in we feel very good about it. Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry (retailers and people who rely on the ability to sell big blockbuster games). Together we've grown the genre enormously. 10 million sold in and 5 million sold through doesn't come out of nowhere if we haven't gained share, that means in the first week we've added 5 million new FPS gamers."
Moore added: "I think when the dust fully settles, maybe when we're looking at this at the end of our fiscal year (March 31, 2012) we'll do an analysis and I think we will have taken share. I don't think there's any doubt about that, unless everything BF3 sells is just incremental."