World of Warcraft loses 800K subs in 3 months
The latest subscription figures for World of Warcraft shows that the number of customers paying a subscription has fallen by 800,000 in the last three months.
Blizzard CEO, Mile Morhaime suggested that the bulk of these losses were down to the Chinese market but he went on to stress that WOW remains the most popular MMO in China and indeed the world by far.
He added that a new update, due in the coming weeks would add raids and new content for those WOW players that may be growing tired of the game as it is just now.
Morhaime explained: "It's really not intended to go out and drive new user acquisition, that's a whole other strategy. But it does drive engagement with the game, and so that will impact churn if we do it successfully, and will eventually drive winback, as players tell each other about the content they're enjoying."
Blizzard recently revealed the next expansion for World of Warcraft, The Mists of Pandaria, which will open up a whole new oriental-themed continent populated by a race of Pandas. It will also introduce a new Monk character class to the game offering wiser warriors the chance to solve things with their fists rather than with swords and magic.