Sony: Hacking outage actually boosted PSN traffic
Sony finds the silver lining to their hacking debacle
The big PSN hacking incident earlier may have damaged Sony's reputation but the Japanese electronics giant has managed to find a silver lining.
According to one Sony executive, Sochiro Saida, the traffic on PSN's services has actually increased with dormant PSN users reviving their interest in the services available.
Saida said: "Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content. We have increased the revenue of games by 14 percent. We have acquired 800,000 active users for Music Unlimited, five percent revenue for Video Unlimited and we now have three million accounts for this service. We created the welcome back package, which is one of the reasons for the upsurge in activity on the site."
The Sony exec added: "We have put various security issues in place, moved the data center, automated log-in can now be blocked, we have monitoring system so we can detect it much sooner. We also have the insurance scheme to protect those customers. We also notify customers if the password strength is not enough. Sony has been attacked but we have been upfront and honest and informed the world about what has happened. Network companies get hacked all the time - but do they make a noise about it? This is happening all of the time, it happened to us and it is about educating the consumers, making sure that they have their ID protected."
Thanks TechRadar.
