Cage blasts short-sighted US marketing departments
Says Indigo Prophecy was "a f**king stupid name"
Quantic Dream co-founder David Cage has had a pop at the way their games have been marketed in the US.
Cage described how they had arguments over the naming of Fahrenheit (which ended up being called Indigo Prophecy across the pond) with Atari and stated that US marketers thing of the American public as a bunch of "gun-toting red-necks".
He explained: "We had huge arguments with Atari in New York about Fahrenheit. We told them they were making a huge mistake not supporting the game they will see the reviews and they will like what they see. They should have put marketing dollars on the table, and I told them that, but they didnt want to listen to us."
"When the reviews came in they were even better in the US than they were in Europe," Cage added, "but by the time they realised, it was too late. Fahrenheit sold well in the US, we made money out of it, but it was a slice of the potential, because of this lack of trust."
Thanks Develop Online.
