The boss of Online Entertainment, John Smedley, reckons the time for subscription MMOs is coming to an end.

With more and more MMOs making the switch from a subscription model to a model and seeing a jump in users Smedley predicts that BioWare's may be the last to follow the subscription model.

Smedley said: "There's another large juggernaut coming out soon in Star Wars: from EA/Bioware. That's a game that I think has a legitimate shot at a 2 million subscription user base and I believe they will stick with the subscription method. This is going to be the last large scale MMO to use the traditional subscription business model. Why do I think that? Simply put, the world is moving on from this model and over time people aren't going to accept this method. I'm sure I'm going to hear a lot about this statement. But I am positive I'm right."

He reasoned that the current economic climate is a major contributing factor for the switch adding: "Economic times are hard out there and a recurring subscription is something that glares at you from a credit card bill every month. For some people, saving money starts with getting rid of subscriptions that hit the credit card."

Thanks GamesIndustry.biz.

By Ewan Aiton