THQ boss Brian Farrell reckons that home consoles will eventually drop using discs in favour of gaming.

Farrell believes that dropping the need for disc media will drive down the cost of developing and bring developers closer to the gaming community that they serve as well.

He elaborated: "Our games are always on and our players are always connected....We have the opportunity to interact with players in new ways that can be reactive to their desires, play habits, and buying habits. The box, ship and done model is transitioning to: observe, measure, and modify."

Farrell added: "We intend to create an digital ecosystem with the consumer that keeps them interested for almost a year, perhaps even longer. And we expect most of our large console games going forward will extend the base experience with packs. Things like online in-game storage, and consumables and other online items that will go on for at least a year post-release."

Thanks GamesIndustry.biz.

By Ewan Aiton