It seems that EA's Online Pass has succeeded in what is was designed to do. That is, make money from second hand of their games.

Eric Brown EA's chief financial officer has revealed that they have made between 10 and 15 million USD since they initiated the programme with 11 last year.

Since then the Online Pass scheme has featured on all the Sports titles along with Medal of Honor, Need for Speed: Hot Pursuit and Shift 2: Unleashed.

It has also featured in the form of added content as the Cerberus Network code with and 2's Black Emporium.

Thanks Gamasutra.

By Ewan Aiton