Activision has no fear of Facebook
Call of Duty gamers are far more engaged than those that play on Facebook
Activision's CEO, Eric Hirshberg has given the reasons why Facebook gaming is no threat to their flagship franchise Call of Duty.
Speaking to the Global Technology Leadership Forum explained that Call of Duty players are far more regular and engaged than Facebook gamers.
Hirschberg began: "Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game. They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games."
He also affirmed that the games industry is much stronger than it is being given credit for: "Despite all the hand-wringing in our industry right now, people aren't gaming less. In fact, they're gaming more than ever. They're just doing it with fewer games, and they're spending more time playing those games than ever before. Last year, of the top 10 best-selling games, all 10 of them were based on strong existing franchises, and nine of those 10 were online enabled."
Thanks Gamasutra.
