EA going cold on 3D gaming

3D is not what consumers want at the minute says Riccitiello

EA is not very impressed with the uptake of 3D games and has decided to cool their support for now.

John Riccitiello told EA stockholders in the most recent financial conference call that they have decided to move away from 3D gaming to concentrate on mobile and social gaming instead.

The EA CEO explained: "We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations. Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for."

He added on the 3DS more specifically: "It was perceived to be the next big thing, there were complaints about is causing headaches and nausea and all sorts of things. Frankly, it didn't do that for me, but there were complaints, and it's not performed as well as they would like."


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