Microsoft's Dennis Durkin is adamant that the kind of games that they have coming out of Games Studios are far superior to those coming out of Worldwide Studios.

Durkin is absolutely convinced that their first-party titles like Forza, Halo, and are far superior to Sony titles like Uncharted, and and even Nintendo's Galaxy and Legend of series.

He explained: "We think first party is an important tool and you can't dispute titles like Forza, which has consistently come out on a repeated cadence and sold multi-million units. You cant dispute things like Fable, which again, on a very consistent pace, has come out and sold 2 and 3 million units a pop. And now new titles, like Sports, which has come out and sold over 3 million units. So we are, not only building existing IP and incubating around titles like and others, but really building new IP in new areas. And that's going to be core to us... to build those experiences and monetize those."

He also linked the increased quality of the Live experience to the high quality of their first-party games saying: "Our first party team really pushed our platform team to build a better platform. So a lot of those experiences, those new entertainment experiences, actually look a lot like gaming experiences in terms of how the functionality and the interactivity actually works. And we're using that as a means of - all those content partners that I was talking about earlier - about making sure that they can see the vision of how content can be built and how interactive applications can be built inside of our network. And so first party has multiple roles in terms of our ecosystem, in terms of driving platform-exclusives, but also communicating to partners whats important."

Thanks IndustryGamers.

By Ewan Aiton