EA picks up PopCap games
All the rumours surrounding EA sniffing around the social and casual games publisher PopCap Games have proven true.
The purchase which is reported to be in the realms of 650 to 750 million USD and will give EA control over impressively successful series like Plants vs Zombies and Bejeweled.
CEO of PopCap, David Roberts said: "We picked EA because they have recast their culture around making great digital games. By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."
EA boss John Riccitiello added: "EA and PopCap are a compelling combination. PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a 1 billion USD digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels."
PopCap joins Playfish in EA's growing social gaming portfolio.