Quality is important with Aliens Colonial Marines says SEGA
SEGA are putting a lot of emphasis on quality with their next Aliens title, the Gearbox-developed Colonial Marines.
Mike Hayes, the boss of SEGA West has stated that quality is the main priority in the development of Aliens: Colonial Marines.
Hayes said: "As a general point, when you have a great licence, the amount you need to spend on marketing is significantly less. So the two balance each other out."
He added: "But that's independent of how much money you invest in the game, because we know how well tie-in licence games have gone recently, we have to create a game that stands on its own two feet. This is a quality-first approach."