PC News

UK studios are our backbone says SEGA

Creative Assembly is their "jewel in the crown"

SEGA has emphasised the importance that UK developers play in their continuing success stating that they form the foundations of their business.

Oddly enough, despite SEGA's console heritage it is two PC development studios that now produces their biggest titles, Sports Interactive with Football Manager and Creative Assembly with the Total War series.

VP of production for SEGA Europe, Mike Dunn said: "Our UK internal studios are probably the bedrock of our business. For the second year both Sports Interactive and Creative Assembly are outperforming their business plans from a profitability perspective. These guys are on top of the game, it's a real testimony to the games they make."

He added: "Creative Assembly is seen as the jewel in the crown of Sega. That's an interesting thing, I don't think that would have been a thought about that fifteen years ago - but probably Creative Assembly has the consistent highest quality in terms of gaming for any studio, so Sega's very proud of both."

Creative Assembly recently revisited the feudal-era Japan in Shogun 2: Total War in celebration of the tenth anniversary of the first Shogun title.

Thanks Develop Online.