SEGA: No more SEGA Rally for the moment
SEGA West's CEO Mike Hayes has poured cold water on any talk of SEGA Rally returning for the moment.
Despite the last SEGA Rally title, which launched in 2007, being well-received by the critics its sales were underwhelming and SEGA decided to shelve the series for now and even closed their racing studio.
Hayes didn't rule out the series returning in the long term but stated flatly that they had nothing in the works just now.
He explained: "Sega constantly wrestles with what existing IP we should try and reignite. We did a pretty good job with Sega Rally back in 2007, but it came out at a time when the consumer was moving away from driving games in general. There's a bit of a resurgence in those games - I've got to say Codemasters did a brilliant job with F1 2010, it was first-class - and therefore, is it a viable market? We're constantly looking at it. Have we got any plans for Sega Rally on any platform at the moment?. The answer is no. But we constantly review those IPs to see if we can reinvent them. A lot of it is dependent on what those platforms can do. And of course the cost of development."
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