EA Games boss has been throwing more fuel on the 3 hype fire saying that DICE's next is just plain superior to Activision's behemoth series.

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His words come on the back of his announcement that has improved it's preorder count over 2 by somewhere in the region of 700 percent.

Gibeau explained: "Pre-orders tell a compelling story," Games Label president Frank Gibeau told investors. "Pre-orders for Battlefield 3 are up more than 700 per cent versus the same period before the launch of Battlefield: Bad Company 2. A lot of people are telling us they want to play this game on day one."

He continued: "We know we had a big competitor, but head-to-head with in Q3, we have the superior game engine, superior studio and a flat out superior game. Our goal is to significantly gain share in the huge category and to put the other team on defence."

Thanks MCV.

By Ewan Aiton