Battlefield is a two-year product says EA, annual release unlikely
EA's chief financial officer Blake Jorgensen has been explaining the situation surrounding the Battlefield franchise and why it is unlikely to become an annual release.
Jorgensen explained that each game in the series takes around two years to develop. In that time players are still engaging with the previous release spurred on by the Battlefield Premium content that DICE has been preparing.
“Battlefield takes us about two years to develop,” he explained, “so you want to make sure that you're sharing talent across studios, so you keep core talent of the product and the experience for the consumer there. You also want to be really careful that you don’t destroy the franchise along the way.”
He added, “And Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you’ve got to be careful that you don’t destroy some of that tale that is on the Battlefield product.”
So hopefully EA will not be turning Battlefield into an annual release any time soon.
Thanks Seeking Alpha.
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