Activision adamant that Call of Duty will not go the way of Guitar Hero
We're not over-milking COD, honest
An internal memo from Activision has revealed that the publisher is going to great lengths to reassure their staff that there is plenty of life left in the Call of Duty franchise.
GiantBomb has acquired some internal communications from CEO Eric Hirschberg which essentially emphasises that Call of Duty will not suffer the same fate as Guitar Hero which they milked to death.
Hirschberg wrote: "This is a great question and one we have thought about a lot. But there are several key differences between the two franchises worth considering. Guitar Hero quickly reached incredible heights, but then began a steady decline. Call of Duty, on the other hand, has steadily grown every single year of its seven-year existence."
He continued: "Guitar Hero was a new genre which had incredible appeal, but which had not stood the test of time. Call of Duty exists in a genre - first person shooters - that has shown remarkable staying power and wide appeal over a period of decades. Plus, Call of Duty has inspired a massive, persistent, online community of players, making it perhaps the 'stickiest' game of all time."
